The use of mobile phones, and smartphones, in particular, has skyrocketed in the last 10 years.
Mobile phones are much more than just a communication tool and are now used to access email, listen to music, order products, find love, and browse all kinds of online content.
Recent research predicts that within the next 12 months, worldwide mobile phone internet user penetration will grow to over 63%!
Now that’s an awful lot of potential customers you could be missing out on if you haven’t optimised your business website for mobile us.
If you do have a business site, you are doing yourself and your business a major disservice by not considering this vital aspect to your business’s development.
Here are our top 7 reasons why it’s clear that mobile optimisation makes perfect business sense…
“Mobile compatibility is increasingly important not just because of growing traffic but because Google favours mobile-friendly websites for its mobile search results.”
Mobiles are everywhere
As we’ve mentioned, mobile use is now more mainstream than it ever was before and how people use their devices has changed hugely.
In today’s digitally driven world, mobile users use their devices to browse the internet before they get up, on their commute to and from work, while they watch TV and before they go to bed.
So not only are more people accessing the internet through their mobiles but they are now spending a lot more of their valuable time doing it.
Tapping into this potential pool of would-be customers could be a major breakthrough for your business.
Improve your brand
When you optimise your business site by making it more mobile-friendly, you also have the added benefit of improving the customer perception of your brand.
A site that is easily navigated through a mobile device sends a subconscious message that you have your finger on the pulse of consumer wants and needs. and that you care about making your customers online experience with you as easy and as pleasant as possible.
It also gives the impression that you care about your customers, making it easy for them to find the information and buy the products/service that they’re looking for.
Most importantly, it shows that you value the business of your mobile customers just as much as you do that of your PC and tablet customers.
It is a positive statement that your business needs to be making.
Enhanced search engine rankings
Since April 2015, Google has rewarded business sites that are more mobile responsive by ranking them higher than those that are not.
Simply put, this means that Google boosts mobile friendly sites in their mobile search results, which hugely increases site traffic as well as improving overall online visibility.
Social media opportunities
Social media is now one of the most powerful and influential means of which businesses get found and interact with their customers.
If your company has recognised the advantages of social media marketing but you have not yet optimised your business site, you are not fully capitalising on the social media phenomenon, especially when you consider that over 90% of mobile internet access is for social media purposes.
By optimising your business site, you can take full advantage of your social media marketing and mentions by giving customers a better user experience.
Improved user experience
There is little more frustrating than trying to browse a desktop website on a smartphone.
Zooming in and out to view icons, trying to read the text, slow loading times and broken links…each is as frustrating as the next.
Your customers will quickly move onto your competitor’s site should you not care enough to make their experience an enjoyable one.
Improve your conversion rates
One of the biggest dilemmas facing many online businesses is conversion rates.
Conversion rates measure the number of visitors that convert into actual paying customers.
Many business owners toss and turn over how to improve their conversion rates on their desktop sites but mobile site conversion rates also deserve attention.
Of course, the easiest way to make sure that visitors to your mobile site complete that all-important transaction is to ensure that their mobile experience is a good one.
It’s, more often than not, that simple.
More cost effective than app development
Many businesses heavily invest in app development in order to maximise reach.
And while it does come with its own set of benefits, a simpler and more cost-effective way to expand your reach is by ensuring your site is optimised for mobile.
Still think you don’t need to invest in a mobile-friendly website?
Mobile is here to stay and NOW is the time to ensure that your business benefits from Google’s favouritism towards optimised websites.
Input your URL here to check if your website passes Google’s optimisation test.
If it fails, your business is failing to reach its full potential.