by Florence Murphy | Jun 19, 2017 | Brand Recognition
When opening and establishing a local business, even if your store or office is situated in an area with excellent footfall, developing your “brand” is vital for long-term success. Usually, when “brands” are discussed, it is in relation to multinationals and chain...
by Florence Murphy | May 13, 2017 | seo
SEO is still perceived by many as a highly technical term that only big brands and online e-commerce giants like Amazon and eBay need to be investing in. And while SEO once seemed to only benefit the big guys, things have changed a lot. In 2017, SEO is now a powerful...
by Florence Murphy | Apr 14, 2017 | content marketing, seo
Many small business owners and marketers consider the box ticked in terms of local search engine optimisation once they’ve got their Google Maps listing verified and some geo-keywords dotted across the pages of their website. While these tactics prove fruitful and...
by Florence Murphy | Feb 20, 2017 | web design
The internet is now a fact of life and its presence is strongly felt across all areas of life – from education and communications to media, business and almost everything in between. It is in the latter area that we will focus on in this article. The internet has...
by Florence Murphy | Nov 15, 2016 | mobile optimisation, web design
The use of mobile phones, and smartphones, in particular, has skyrocketed in the last 10 years. Mobile phones are much more than just a communication tool and are now used to access email, listen to music, order products, find love, and browse all kinds of online...
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