The internet is now a fact of life and its presence is strongly felt across all areas of life – from education and communications to media, business and almost everything in between.
It is in the latter area that we will focus on in this article.
The internet has completely revolutionised the business world. Every establishment from multi-national companies to small business owners can now benefit from having an online presence.
A website will be your anchor online and, businesses that don’t get out of the dinosaur age and invest in a company website will be left in the dust.
Read on to discover why you absolutely need to have a business website…
“72% of consumers who did a local search visited a store within five miles.”
(Source: WordStream, 2016)
ACCESSIBILITY
In order to reach the widest pool of customers, your business needs to be as accessible as possible.
It’s not enough to just stick a few signs up or to post a few flyers through locals doors with your address and phone number on them.
Calling into your business personally may not suit your customers and the key to attracting as many as customers as possible is to ensure that they can interact with your business in a way that’s convenient.
In today’s busy world, people want to be able to shop when and where it suits them, whether that’s while watching TV at night or whilst commuting to work.
Your business needs to be accessible at all times. There are no excuses for it not to be given the platforms that are available to business owners.
GREATER EXPOSURE
A business website affords your company an exposure that is beyond comprehension!
With a website, you can reach people all around the world, of all ages and from all walks of life.
Customers worldwide can browse your products and services and make purchases without having to be in a geographic location close to you.
In addition, a business website eliminates the need to have to rely on brochures and promotional material in order to give your business the exposure it requires.
QUANTIFIABLE RESULTS
Did you know that a business website can do much more gain process your customer’s transactions?
A website can track the number of customers who visit your page and where they come from as well as the number of customers who put items in their online basket but don’t complete a purchase.
This info produces a quantifiable conversion rate which measures the rate at which visits to your website result in completed transactions.
This data is invaluable when it comes to creating better marketing campaigns and growing your sales.
EFFECTIVE ADVERTISING
A business website allows you to get all the information on your products and services to your customers without having to rely on expensive advertising space, marketing material or radio and TV advertisements.
Your customers can research what you have to offer at a time and place that suits them.
If you have not yet positioned yourself online with a business website with a blog section, you need to change that today and start realising the amazing opportunities that you’re currently not taking advantage of.
Whatever the initial investment, you won’t regret it.
WANT TO LEARN MORE ABOUT THE IMPORTANCE OF HAVING A BUSINESS WEBSITE? WANT TO GET A QUOTE TO SEE HOW MUCH IT WOULD COST?
FEEL FREE TO GET IN TOUCH WITH NEXT STOP MARKETING, YOUR LOCAL DIGITAL MARKETING AGENCY IN SLIGO & BEYOND.